Buying art should be easy and fun. Galleries can be unfriendly places and buying online can be overwhelming. Too much choice is as frustrating as not enough. I love that the internet offers us freedom of choice, but navigating thousands of images is a job. I know because it is my job. Every day. I have curated a collection based on years of publishing best selling editions worldwide. When I am considering an artist I ask myself if the the art will stand up over time, or is it just a trendy flash. Trends play a huge role in art, but trends alone do not sustain. Experience selling art internationally has taught me how to choose art that stands the test of time. Whatever you choose today should be as fresh and exciting a decade from now. That is the true investment. Time.