The SRB’s Explained

Written By Louise Lipman

SRBs, or Specialty Retail Brands are a collection of specialized online retail sites under the Wayfair umbrella that offer unique products in distinct categories:

Allmodern specializes in contemporary and modern home furnishings and decor offering a curated selection of sleek and cutting edge products that cater to customers seeking a contemporary look for their homes.

Joss and Main features a broader range of styles than Allmodern, including traditional, transitional, and eclectic designs.

Birch Lane can be described as classic, traditional, and farmhouse-inspired. They offer home furnishings and décor items that exude timeless elegance.

 
 

Bricks and Mortar

As of June 2023 Allmodern opened 2 retail stores in Boston and will open a third store in Austin, Texas in September.

Joss and Main opened their first retail store in Boston in 2022 and in May of 2023 opened their flagship store in Chicago.

 
 
Louise Lipman